Effective Date: Jan 1, 2020
Last Updated: Jan 1, 2023
WHAT Personal Data Do We Collect and When?
We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or use our Platform.
This personal data includes your:
contact details including name, email, telephone number and shipping, billing address; login and account information, including screen name, password and unique user ID; personal details including gender, hometown, date of birth and purchase history; payment or credit card information; images, photos and videos; data on physical characteristics, including weight, height, and body measurements (such as estimated stride and shoe/foot measurements or apparel size); fitness activity data provided by you or generated through our Platform (time, duration, distance, location, calorie count, pace/stride); or personal preferences including your wish list as well as marketing preferences. We collect additional personal data from you to enable particular features within our Platform. For example, we request access to your phone’s location data to log your run route, your contacts to allow you to interact with your friends, your calendar to schedule a training plan or your social network credentials to post content from our Platform to a social network. This personal data includes your: movement data from your device’s accelerometer; photos, contacts and calendar information; sensor data, including heart rate and (GPS) location data; or social network information, including credentials and any information from your public posts about Fame x Merch or your communications with us. When interacting with our Platforms, certain data is automatically collected from your device or web browser, as further described below in the section titled “Cookies and Pixel Tags.” This data includes: Device IDs, call state, network access, storage information and battery information; and Cookies, IP addresses, referrer headers, data identifying your web browser and version, web beacons, tags, and interactions with our Platform. KIDS We do not knowingly collect personal information online from children under the age of 13.
TOOLS to Manage What Personal Data We Collect
When using our Platform, we also provide in-time notice or obtain consent for certain practices. For example, we will obtain consent to use your location or to send push notifications. We may obtain this consent through the Platform or using the standard permissions available on your device. In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of personal data. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your devices. At this time, we do not respond to “do not track” signals sent by web browsers.
WHY and HOW Do We Use Your Personal Data?
We use your personal data in the following ways: To Provide the Features of the Platform and the Services You Request When you use our Platform, we will use your personal data to provide the requested product or service. For example, if you make a purchase on Fame x Merch.com, or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion. If you contact our consumer services, we will use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question. If you use our Platform to track your fitness activity or physical characteristics, we will collect this personal data and store it so that you can review it in the Platform. Your fitness activity data may include data you enter about your activity or data collected by your device during your activity such as location data and movement data. We may use this activity data to calculate further information about your activity, such as distance run, or calories burned, so that the calculated information can be provided to you as part of the functionality of the Platform. In many cases, to use particular features within our Platform you may need to provide Fame x Merch with additional data or additional consent to use particular data in a certain way. For example, to use the heart rate tracking features of our Platform, you may need to connect to a heart rate monitoring device. Similarly, to share content on social media, you may be required to provide your social media account credentials to sign in.
To Communicate Information about our Products, Services, Events and for Other Promotional Purposes
If you are an existing customer of Fame x Merch (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar Fame x Merch products or services, where permitted by applicable law (unless you have opted out). In other cases, we ask for your consent to send you marketing information. We may use the information that you provide to us as well as information from other Fame x Merch products or services - such as your use of Fame x Merch’s Platform, your visits to or purchases made in Fame x Merch stores, your participation in Fame x Merch events and contests (possibly through other Fame x Merch affiliates) - to personalize communications and advertisements regarding our products and services that may be of interest to you. For registered users, this may include data collected from your interactions with our Platform that are associated with your account across devices.
To Operate, Improve and Maintain our Business, Products and Services
We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our Platform.
To Protect Our or Others' Rights, Property or Safety
For General Research and Analysis Purposes
We use data about how our visitors use our Platform to understand customer behavior or preferences. For example, we may use information about how visitors to FMerch.com search for and find products to better understand the best ways to organize and present product offerings.
We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.
SHARING of Your Personal Data
When you use certain social features on our Platform, you can create a public profile that may include information such as your screen name, profile picture and hometown. You can also share content with your friends or the public, including information about your Fame x Merch activity. We encourage you to use the tools we provide for managing Fame x Merch’s social sharing to control what information you make available through Fame x Merch’s social features.
PROTECTION and MANAGEMENT of your Personal Data
Encryption & Security: We use a variety of technical, administrative, and organizational security measures, including encryption and authentication tools in certain circumstances, to maintain the safety of your personal data. Despite our efforts, no website, mobile application, database or system is completely secure or “hacker proof.” You can help keep your data safe by taking reasonable steps to protect your personal information against unauthorized disclosure or misuse. Retention of your personal data: We retain your personal data for as long as necessary to fulfil the purposes described in this policy, unless otherwise required or permitted by law. For example, we keep your account profile information for as long as you keep your Fame x Merch account, but, we may keep your order history longer to comply with legal obligations. Click here to learn more. Managing your personal data: You may have the right to request: (i) access to your personal data (both the categories of data we collect, which is laid out in this policy, and particular types); (ii) an electronic copy of your personal data; (iii) correction of your personal data if it is incomplete or inaccurate; or (iii) deletion or restriction of your personal data in certain circumstances as provided by applicable law. We will not discriminate against you for the exercise of these rights. If you request to delete your account, you can create a new account on our Platform at any time. If you have a request regarding your personal data that cannot be fulfilled from your account settings, please contact us. Contact details can be found in the “Question and Feedback” section below. Managing your content: You can request removal of your posted User Generated Content on the Platform, but please note that removal may not encompass all possible locations, for example, back-ups or sharing by other users initiated prior to removal. Managing your notifications: If you have a Fame x Merch account, you can opt-out of receiving Fame x Merch’s marketing communications by modifying the preferences in your account settings. Alternatively, you can opt-out by following the opt out or unsubscribe instructions in the message or by contacting us. Contact details are in the “Questions and Feedback” section below.
COOKIES and Pixel Tags
USING the Fame x Merch Platform with Third-Party Products and Services
Our Platform allows you to interact with a wide variety of other digital products and services. For example, our Platform can integrate with third-party devices for activity tracking, social networks, music streaming services and other digital services. If you choose to connect your Fame x Merch account with a third-party device or account, your privacy rights on third-party platforms will be governed by their respective policies. For example, if you choose to share your Fame x Merch activity on third-party social media platforms, the policies of those platforms govern the data that resides there. Our Platform may provide links to other (third-party) websites and apps for your convenience or information. Linked sites and apps have their own privacy notices or policies, which we strongly encourage you to review. To the extent any linked websites or apps are not owned or controlled by us, we are not responsible for their content, any use of the websites or apps, or the privacy practices of the websites or apps.
California Consumer Privacy Act
- The categories of personal information that we have collected about you
- The categories of sources from which the personal information is collected
- The business or commercial purpose for collecting or selling that personal information
- The categories of third parties with whom we share that personal information
- The specific pieces of personal information we have collected about you
- The categories of personal information that we have disclosed about you for a business purpose.
- Account Information Update
- Do not sell my data request.
For California residents only. Use the link to opt-out of sale of Personal Information:
Remove Personal Data Request
California Minors Who Are Registered Users
If you are under the age of 18, reside in California and are a registered user of the Website, you have the right to request that we remove content or information you posted on the Website. Please send an email to firstname.lastname@example.org with “California Minors Content Removal” in the subject line of your message. Please note that our removal of content or information you posted may not ensure complete or comprehensive removal of the content or information.
Nevada Online Privacy Law
If you are a Nevada resident, you have the right to submit a request directing us not to make any sale of personally identifiable information we have collected or will collect about you. We do not sell your personal information. To request confirmation that we do not sell your personal information, please send an email to email@example.com with “Nevada Privacy Information” in the subject line of your message.
Protecting Children’s Privacy
We are a general audience site. Our Website, products, and services are all directed to people who are at least 16 years of age or older. We do not knowingly collect, use or disclose any information from anyone under 16 years of age. We understand and are committed to respecting the sensitive nature of children’s privacy online. If we discover that we have inadvertently collected information from anyone under 16 years of age, any information regarding that user will be promptly deleted. If you believe we might have any information from or about anyone under 16 years of age, please contact us by using the information below.
Rights Under the EU General Data Protection Regulation (“GDPR”)
QUESTIONS and Feedback